Publications
Designing products that encourage pro-environmental behavior
Design for reduced resource consumption during the use phase of products
Shu LH, Duflou J, Herrmann C, Sakao T, Shimomura Y, De Bock Y, Srivastava J (2017) Keynote/Review Paper – CIRP Annals 66 (2), 635-658.
Encouraging Resource-Conscious Behaviour Through Product Design: The Principle of Discretization
Srivastava J, Shu LH (2013) ASME Journal of Mechanical Design Vol.135, no. 061002.
Encouraging Environmentally Conscious Behavior through Product Design: The Principle of Discretization
Srivastava J, Shu LH (2011). Proceedings of ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Washington, DC, USA, August 29-31, DETC2011-48618 (DTM).
Designing Products to Encourage Conservation: Applying the Discretization Principle
Srivastava J, Shu LH (2012). Proceedings of 19th CIRP International Conference on Life Cycle Engineering, Berkeley, California, USA, May 23-25, 2012, pp.569-574
Affordances and Product Design to Support Environmentally Conscious Behaviour
Srivastava J, Shu LH (2013). ASME Journal of Mechanical Design Vol.135, no. 101006
Affordance and Environmentally Significant Behavior
Srivastava J, Shu LH (2012). Proceedings of ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Chicago, IL, August 12-15, DETC2012-71253 (DTM)
Methods for improving the creativity of designers
Product Design Theory and Methods for Changing User Behaviour
Srivastava J, (2016), Doctoral dissertation, University of Toronto.
Considering Different Motivations in Design for Consumer-Behavior Change
Srivastava J, Shu LH (2015). Considering Different Motivations in Design for Consumer-Behavior Change, Proceedings of the ASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference, August 2-5, Boston, MA, USA, DETC2015-47625. (Nominated for best paper award).
Three Methods for Identifying Novel Affordances
Shu LH, Srivastava J, Chou A, Lai S (2015) Special Issue on Affordances in Design, Target issue: 29(3), Summer (Aug).
An Ontology for Unifying Behavior-Change Literature
Srivastava J, Shu LH (2014) CIRP Annals – Manufacturing Technology 63/1:173-176.
Coming March 2025
Drawing from real-world examples and insights from over one hundred designers, design experts, leaders of design labs, and design “skeptics” at leading organizations, including Google, CNN, Citi Bank, Fidelity Insurance, the Mayo Clinic, and Shopify, the book provides a road map from leaders who have been there and a practical manifesto to inspire the sort of action our world so sorely needs.
Redesigning Value is an inspiring and practical road map for how leaders can unleash the power of design to deliver new forms of value for organizations and for society..
2023
In this episode, Everton Lewis, Partner at Impact Signal, sits down with Jayesh Srivastava, Principal at BCG X, to talk about behavioral science, its impact on UX, dark patterns, creating a collaborative design environment, and thoughts around the future of human-centered design.
Behavior Design at CNN
2022
I spoke at the Behaviour & Design Conference about the work of the product strategy team at CNN and how we unpacked how and why users consume the news. I described the process of defining user archetypes that CNN uses to group users by their motivations, pain points and jobs-to-be-done. I described the 5 Breaking News archetypes we uncovered, how each consumes the news differently and how we can build products and features to meet their particular needs.
Building User Trust
2021
when we will be joined by some fantastic panellists to discuss the best ways of engaging with users, as well as how to establish strong and trusting relationships with them.
One of these panellists is Dr. Jayesh K. Srivastava, PhD 🤵, Principal Design Strategist, Core News CNN. In his previous role at BCG Digital Ventures he built and launched digital companies across the healthcare, consumer and fintech industries.
His work focused on leading teams to deeply understand user needs, attitudes and motivations, translate them into market opportunities and then develop products that users would keep coming back to.
Come to this event and hear from Jayesh and our other excellent panelists 🗣️ who will share their professional experiences and insights to help you build trust with your users.
How to Grow Design Thinking in an Organization
2021
I spoke at the NoVA UX meetup about how I built a Design Thinking culture at CNN with my Product Strategy team.
Doctor’s Orders: Interview less, synthesize more
2019
I gave a talk at a BCG Design Conference on how to design research studies better to yield better and richer insights.