Supercharging Motor City’s electric transition
Detroiters face significant mobility hurdles, from limited access to reliable transportation in underserved neighborhoods to frustrating downtown congestion and gaps in understanding of electric vehicle options, all compounded by serious safety concerns. Motor City is ready for inclusive, innovative solutions that address these diverse challenges and create a more equitable and vibrant mobility ecosystem for all residents and visitors.
INDUSTRY
Cleantech
IMPACT
Six launched pilots in collaboration with the city of Detroit and public and private partners
In a nutshell
Led research for a 12-week innovation sprint with the City of Detroit and public-private stakeholders, generating over 100 potential solutions and culminating in six pilot projects addressing key mobility challenges.
What we did
Deeply Understanding Detroiters' Needs: We immersed ourselves in the lives of Detroit residents and visitors through in-depth interviews and quantitative surveys, uncovering their everyday mobility challenges and aspirations.
Co-Creating Solutions with the Community: We partnered with city residents in co-design workshops and facilitated broader ideation sessions, ensuring that diverse perspectives shaped potential solutions.
Driving Innovation Through Collaboration: Working within Project Kinetic, a collaborative initiative of Detroit's Office of Mobility Innovation (OMI), we joined forces with public, private, and philanthropic partners to generate over 100 innovative mobility solutions.
From Ideas to Action: Rapid Piloting: From a wealth of community-driven ideas, we prioritized and launched six pilot programs in 2018, aiming to deliver tangible improvements to Detroit's transportation landscape within 12 months.
Focusing on putting people first: The five pilot programs under Project Kinetic and lead by the Office of Mobility Innovation (OMI) are focused on developing easier, safer, and more affordable mobility in Detroit.
