Rapid Innovation for Breaking News: We launched a focused design sprint to accelerate the generation of impactful product and feature concepts for the Breaking News Product Team.

Unlocking User Motivations: We evolved our understanding of users, moving beyond demographics to define rich User Archetypes, revealing the "why" behind their news consumption habits.

Discovering Distinct News Consumption Modes: Through in-depth research, we uncovered three distinct ways users engage with news, informing targeted product development.

Predictive Attitudinal Dimensions: We identified five key attitudinal dimensions that predict user behaviors and preferences in digital news consumption, enabling data-driven design decisions.

From Insight to Impact: We rapidly ideated, user-validated, and generated a prioritized list of MVP features and a comprehensive product roadmap, setting the stage for impactful innovation.