Deep Dive into Digital News: We conducted a year-long, multi-method exploration of digital news consumers, uncovering key behavioral archetypes through interviews, focus groups, and surveys.

Strategic Roadmap for CNN's Digital Future: We crafted actionable product roadmaps for CNN.com, the CNN app, and CNN Audio, charting a course for enhanced user engagement and innovation.

Empowering CNN's Product Teams: We equipped CNN's digital product teams with the power of Design Thinking and Design Sprint methodologies, fostering a user-centered approach to development.

Building a User-Centric Product Culture: We partnered with leadership to restructure CNN Digital Product teams, driving agility and embedding user-centricity into the organization's DNA.

Establishing a Thriving Product Strategy Practice: We built CNN's Product Strategy practice from the ground up, designing team practices, creating a methodology playbook, and recruiting/mentoring a high-performing team, while securing executive buy-in to ensure strategists were integral to all product innovation.