Using Gen AI to radically transform marketing and advertising
Applying GenAI effectively requires an understanding of its strengths and limitations
INDUSTRY
AI
IMPACT
Developed frameworks and offers that led to multiple millions in firm revenue.
In a nutshell
Formulated BCG's GenAI strategy for marketing, enabling clients to leverage cutting-edge AI for enhanced marketing effectiveness; led a team of 6 specialists.
What we did
Empowering Client Conversations: We created a comprehensive, 205-page playbook equipping BCG partners to confidently guide C-suite clients through complex marketing personalization, organizational redesign, and end-to-end transformation initiatives.
Generative AI Expertise: We designed and delivered impactful workshops, immersing BCG partners in the latest advancements in generative AI and crafting tailored messaging for CMOs.
Actionable Frameworks and Deliverables: The playbook provided practical workplans and sample deliverables, enabling partners to effectively structure client engagements and drive tangible results.
Industry-Wide Impact: Our training materials became a valuable resource, empowering BCG partners to conduct dozens of successful pitches and hundreds of impactful client conversations.
