Making healthcare more equitable
Health equity is achieved by eliminating disparities in health and its determinants—by granting everyone the opportunity to "attain his or her full health potential". Across health care sectors, investing in health equity can serve more patients and decrease care costs.
INDUSTRY
Digital Health E-Commerce
IMPACT
Projected 200% increase in customer conversion
In a nutshell
Led a 5-person multidisciplinary team to create and globally implement a Health Equity training, culminating in a company-wide "Shark Tank" that secured $3 million in executive committee funding for top initiatives.
What we did
Immersive Learning Journey: We equipped 500+ BCG partners with a deep understanding of the critical equity challenges facing healthcare clients globally, spanning diverse markets and industry segments.
Collaborative Ideation Workshop: Through a dynamic, two-day workshop, we guided partners through a structured process of identifying user frictions, generating solutions, and clustering opportunity areas.
Strategic Offer Development: Leveraging BCG's assets, partners crafted compelling offers designed to address latent needs, aspirations, and frictions within the healthcare ecosystem.
High-Stakes Pitch Event: A "shark tank" style competition challenged partner groups to pitch their most innovative concepts to BCG's C-suite, securing funding for further development.
Amplified Impact: We launched a comprehensive campaign, including media outreach and thought leadership pieces, to disseminate insights and foster cross-functional collaboration across BCG.
