Revving up the productivity of design teams
Behavioral science can be difficult to apply to every-day design work, especially because of the heterogeneity in users and the problems they experience. How might we empower service designers apply behavioral science quickly and generate more high quality ideas that are change user behavior?
INDUSTRY
Design
IMPACT
4-5X increase in concept generation productivity
In a nutshell
Created a groundbreaking method for designing behavior-changing products, demonstrably increasing design team productivity and creativity by 4-5x.
What we did
Developed a universal behavioral design framework: Rooted in social psychology's motivation theories, our framework empowers teams to tackle diverse user needs and design challenges.
Rigorous validation: We iteratively refined our approach through extensive qualitative and quantitative research, including a large-scale survey, ensuring its effectiveness.
Real-world application and refinement: Through workshops and training with both design academics and professionals, we honed the framework's practicality and impact in real-world settings.
