Creating a fresh new pet care brand

The bond between pet and owner is a special thing, but the high cost of taking care of pets with medical concerns leads to many owners having to euthanize their pets.

INDUSTRY
Fintech

IMPACT
Has grown to become 50M+ company

In a nutshell

Developed the brand strategy, including naming, positioning, and architecture, for a new pet insurance company targeting millennial pet owners, contributing to its growth into a $50 million brand.

What we did

  • Crafting a Compelling Brand Identity: We defined a powerful brand position, selecting a resonant name, and designing a distinctive visual system.

  • Establishing Brand Behavior Guidelines: We developed clear guidelines for brand behavior, ensuring consistent and authentic interactions across all touchpoints.

  • Fostering Deeper Connections: We launched a brand designed to strengthen the bond between pet owners and their beloved companions.

  • competitive landscape

  • brand values

  • positioning

  • naming

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