Deep Empathy for Seniors: Through interviews and surveys with seniors, family members, and caregivers, we gained a profound understanding of their needs and motivations.

Human-Centered Senior Archetypes: We defined insightful behavioral archetypes of seniors, providing a foundation for personalized service design.

Seamless Transition Journey: We envisioned a future user journey and service blueprint that ensures a comfortable and supported transition for seniors and their families.

Building a Reassuring Brand: We crafted a brand identity that conveys trust and dependability, offering peace of mind during life's transitions.

Empowering Connection and Insight: We built a "know-me" platform that personalizes every interaction with seniors, giving families a valuable window into their loved one's daily life at home and fostering stronger connections.